“Pilates is very fluid and almost feels like a dance. I loved how different that was from the volleyball I played growing up and high intensity workouts I did after.... After 4 years of teaching both in Houston and New York, I founded TERA Studio & Pilates Club in April 2024. As opposed to a traditional fitness studio, the brand was inspired by fashion and art. The branding reflects the core and clientele of TERA and is translated through partnerships & collaborations, brand marketing, and the design of the studio itself.” From our Private Process with Georgia Wood Murphy, founder of TERA Studio & Pilates Club. Read more about TERA and found out how to get on the list in our stories. Sign up for our newsletter to get full interviews sent directly to your inbox.